Google Ads and Meta Ads audit
Google Ads and Meta Ads account audit. See where your budget leaks.
I review your store’s ad accounts, analytics and product feed. You get a prioritised list of issues and an action plan you can implement yourself, with your team or with me.
Scope
What I check during the audit
Everything that affects the cost of sales: from campaign structure to the data the algorithms learn from.
01
Campaign structure
How campaigns and ad groups are split, and whether campaigns compete with each other for the same searches and the same customers.
02
Conversion tracking
Whether purchases and order values are tracked correctly in Google Ads, in Meta (Pixel and Conversions API) and in GA4. Wrong measurement means wrong decisions.
03
Bids and budgets
Whether bidding strategies, target ROAS and cost per conversion match your margin, and whether budgets are holding back the campaigns that make money.
04
Search terms and negatives
Which searches your ads actually show for, and how much budget goes to terms that don’t sell.
05
Performance Max and Shopping
Product split, asset groups, audience signals and how much budget goes to branded traffic instead of new customers.
06
Feed and Merchant Center
Disapproved products, weak titles, missing attributes and labels for managing margin.
07
Meta Ads
Campaign structure, Advantage+, audiences, product catalogue and creative fatigue.
08
Ads and landing pages
Copy, extensions and creatives, and whether the promise in the ad matches what the customer sees on the product page.
09
Strategy and funnel
Whether the budget works for the whole AIDA+R funnel or only for people ready to buy, and how the channels complement each other.
Process
How the audit works
Clear steps and a concrete result in writing.
1
Access
You grant view access to your accounts. I never ask for passwords, and we can set up access together over the phone.
2
Analysis
I review the accounts, data and feed. I look at the numbers, not just the settings.
3
Report
A prioritised list of problems: what to fix right away, what comes next and what can wait.
4
Review
We go through the results and I answer your team’s questions.
Related services
What usually goes together
I most often combine these services with this one for a complete result.
Meta Ads
Facebook and Instagram: new customers and dynamic remarketing from the catalogue.
Analytics
GA4, Google Tag Manager, conversions and Consent Mode with no gaps in the data.
FAQ
Frequently asked questions
How much does a Google Ads or Meta Ads account audit cost?
The audit has a fixed price that I give you before we start. It depends on the number of accounts, campaigns and markets.
After the audit, do I have to sign a campaign management contract?
No. The report is yours and you can implement it yourself, with your team or with another agency.
What access do you need?
View access to Google Ads, Google Analytics, Merchant Center, Search Console and Meta Business Manager. I never ask for passwords.
Does an audit make sense if an agency runs the campaigns?
Yes. An independent outside view often reveals problems that can’t be seen from the inside.
Let’s find where your campaigns are losing money
Write or call. After a short conversation I’ll tell you where to start the audit.