Product feed and Merchant Center
Product feed optimisation. A better feed, cheaper clicks.
The feed decides for which searches and to whom Google shows your products in Shopping and Performance Max. I improve titles, categories and attributes, fix disapproved products and add labels that let you manage the budget by margin.
Scope
What I improve in the feed
The product data that Google and Meta campaigns run on.
01
Titles and descriptions
Titles with the terms customers search for: brand, model, feature, size.
02
Categories and attributes
Google category, GTIN, brand, colour, size and other data that improve matching.
03
Disapproved products
Merchant Center diagnostics and fixing the errors that stop products from showing.
04
Custom labels
Products split by margin, bestsellers or season, so the budget goes where it earns.
05
Rules and data sources
Changes through Merchant Center rules or the feed source, without rebuilding the store.
06
Meta catalogue
The same order in the product catalogue for Facebook and Instagram ads.
Process
How I work with the feed
Diagnosis first, then changes that can be maintained.
1
Diagnosis
I check the feed, Merchant Center errors and product performance in campaigns.
2
Plan of changes
A prioritised list of fixes and how to implement them.
3
Implementation
I improve the data through Merchant Center rules or the store source.
4
Monitoring
I check that the changes work and fix new errors.
Related services
What usually goes together
I most often combine these services with this one for a complete result.
Meta Ads
Facebook and Instagram: new customers and dynamic remarketing from the catalogue.
Account audit
A prioritised list of issues and an action plan for Google Ads and Meta Ads.
FAQ
Frequently asked questions
Do I need to change my store to improve the feed?
Not always. Many changes can be made with Merchant Center rules, without a developer.
What are custom labels?
Extra fields in the feed, e.g. margin or bestseller. They let you split products in campaigns and manage their budget differently.
When will I see the effects of feed changes?
Merchant Center usually processes changes within a few days. The impact on campaign results shows in the following weeks.
Do you also fix the Meta product catalogue?
Yes. The Meta catalogue uses the same data, so I tidy it up together with the Google feed.
Let’s check your product feed
Write or call. I’ll tell you what to fix first.